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Buyer'sEdge

Buyer'sEdge allows shoppers to search for and compare products and prices available at numerous online merchants. Buyer'sEdge helps consumers make better choices by enabling them to find items they are looking for, compare products, prices (including shipping), product availability and reputation of the merchant, from among hundreds of online merchants. The service is free to consumers with revenue generated from merchants who list their products generally in a pay-for-placement auction model. Although results are initially presented in the paid placement order, users can subsequently sort results based on a number of parameters, including price.

Buyer'sEdge helps consumers find the appropriate products for their needs through product and merchant research and product search and comparison. Major features of Buyer'sEdge through which this is achieved are:

	A database of more than 300,000 consumer products with features, specifications, images and descriptions organized by category and subcategories. We supplement data on these products through a syndication arrangement with a third-party, which also provides us with information on an additional 2.2 million products. This gives Buyer'sEdge access to information on over 2.5 million products.
	Price comparisons, including delivery charges among online merchants who sell these products.
	Comprehensive consumer product buying guide.
	Simple way to compare product features, "head-to-head."
	Listing of hundreds of online merchants' product offerings, their selling prices, sales tax and shipping costs, revealing the bottom line delivered price.
	A link that will take the user from the Buyer'sEdge site to the merchant's product page where the product can be further researched and ordered.

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