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Bruno Didier,
Director |
Mr. Didier joined the Board in October 2007. He has been contributing over the last six years to the restructuring and the development of small/medium size companies, at the intersection of marketing, hi-tech and services. With over 20 years of experience in multicultural organizations, at different positions in sales, marketing and general management, his expertise focuses on services, consumer electronic goods, Internet and customer relationship management. Between 1981 and 1986, he held a variety of positions in Germany, France and Texas in the Consumer division of Texas Instruments, where he successfully introduced the TI 99/4 home computer in France and resurrected the worldwide educational product business. At Compaq, Bruno contributed to install the French subsidiary in a solid leadership position thanks to the award-winning communication campaign "a suivre". As head of European marketing, he initiated the Compaq Worldwide Marketing board and was instrumental in driving the process for leveraging marketing best practices worldwide. Between 1994 and 1997, he managed the Professional PC business across Europe, Middle East and Africa, building a profitable $5 billion business that positioned Compaq clearly ahead of its competition in the region. When Air France was put on the privatization path in 1997, he joined the management board as global head of marketing. He successfully put in place teams, processes and tools to build a centralized customer database with the goal of customizing the relationship with high-contribution customers. He also made a major contribution to the carrier's ability to consistently deliver a good level of service thanks to a quality-monitoring tool that is still unequaled in the airline business. After the founder's return, Mr. Didier was hired by Apple in 1999 to head the marketing functions and drive the restructuring of both marketing and sales functions across Europe. Mr. Didier holds a Master's degree in Electrical Engineering from Ecole Nationale Superieure des Telecommunications, Paris. He graduated from the Sloan School of Management at MIT. |
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